Alex Jimenez

Marketing & Digital Media Professional

 Marketing & Communications Manager
 Fear Free, LLC (Formerly a part of American Animal Hospital Association)June 2016 - October 2018

  •  Managed, coordinated, and executed all strategic marketing plans, budgets, and independent advertising campaigns since the inception of Fear Free as independent LLC. During this period, Fear Free grew to a membership base of 37,000 individuals, experienced 30-40% quarter-to-quarter revenue growth, and saw a consistent 55-60% month-to-month increase across all website engagement metrics.
  •  Held executive level and lead project manager positions around all online program launches (website redesign, member benefit programs, etc.).
  •  Managed all internal and contracted marketing team members (social media, content, media/press, etc.)
  •  Created, tracked, optimized and budgeted Facebook and Google Display, Remarketing and Search ad campaigns including utilization of Power Editor, pixel/conversion tracking and analytic reporting
  •  Managed development and production of all print, digital, and video collateral.
  •  Designed, distributed, A/B tested, and tracked direct email campaigns (MailChimp and various partner emails).
  •  Prior to bringing fulltime PHP developer on board, handled all internal coding ranging from advanced HTML and CSS coding to intermediate PHP needs.
  •  Host, producer, and project manager for brand new Fear Free podcast series (60,000 listens to date).
  •  Served as organizational and operational lead for executive level functions in absence of COO.
 Digital Media Manager
 American Animal Hospital AssociationJune 2015 - June 2016

  •  Managed cross-departmental website updates, UX design and engagement measurement.
  •  Project manager and producer for all Association podcasts.
  •  Managed the curation, upload, and editing of more than 500 pieces of content for FY2015
  •  Collaborated on layout, design, strategy, UX, and SEO optimization for the launch of all new independent program website initiatives.
  •  Managed all digital assets for Association press products including companion websites, database updating, tracking and reporting.
  •  Identify, plan, and execute digital opportunities related to upcoming press products..
 Principal Consultant, Digital & Creative Marketing
 Prescientio, LLCSeptember 2013 - June 2015

  •  Provided digital marketing, content development, graphic design, photography and social media strategizing and consulting for several for-profit and nonprofit organizations including:
    •  Denver Out Loud,, PlaceWise Media, Nancy Rebek Public Relations, DenverGives, Dumb Friends League, University of Colorado Cancer Center, Chuck Latham Associates,, Wildlife WayStation, Denver Roller Dolls, and more on a per contract basis (short and long term).
 Social Media & Digital Content Specialist
 Morris Animal FoundationSept. 2010 - Sept. 2013

  •  Co-lead on Foundation’s first ever digital, print, TV and radio advertising/media buy efforts including internal design, budgeting, placement and agency collaboration.
  •  Lead project manager, producer and editor of all Foundation video collateral.
  •  Managed, optimized and developed all Foundation web content and designed new pages as needed (Convio, HTML, CSS, JavaScript).
  •  Managed tracking, reporting and interpretation of both website (Google Analytics)and social media analytics.
  •  Managed strategic increase in Facebook ‘Likes’ (5,500→103,000), Twitter Followers (3,200→9,500), and managed the development and launch of a sub-branded Facebook page (0→31,000 ‘Likes’).
  •  Planned, budgeted, executed and optimized advanced targeted Facebook & Twitter advertising campaigns.
  •  Managed fully integrated inter-departmental and stand-alone social media campaigns resulting in significant growth of house file/data acquisition (⬆35%) and online donations (⬆15%) over FY12.
  •  Served on branding committee for the Foundation’s first brand update in over 20 years.
  •  Awards: FY13 Employee of the Year Nominee, Public Relations Society of America Gold Pick Award in the Social Media Component category (2013), PR Daily's Best Digital PR and Marketing Campaign (2013), PR Daily's Best Use of Social Media: Honorable Mention (2013)
 Senior Contributing Editor
 NBC: / KUSA & Metromix.comJan. 2008 - Sept. 2010

  •  Co-managed editorial calendar and executed writing and photography assignments.
  •  Carried assignments from conception, planning, shooting, writing and all post-production including editing, formatting, web posting and content/keyword optimization.
  •  Collaborated with 9News sales teams to identify and develop media purchasing plans and opportunities.
  •  Street Team Manager: Trained and managed street team members in promotional etiquette, photography, CMS use and photo editing.

 University of Colorado Denver

  •  Certificates: Technical and Professional Communication, Public Relations
  •  Honors: Cum Laude, Lambda Pi Eta National Honor Society
  •  Awards: Sonja K. Foss Award for Academic Excellence, Distinguished University Intern of the Year
  •  Internship: The Wildlife Experience, Marketing & Events Intern
  •  Study Abroad: Narratives of New China (Public Relations)

"The quality and creativeness of the material that comes from Alex's desk is amazing. He has truly brought the Foundation into the new age of online media. Without his bright, creative mind and unmatched expertise, we would struggle to have the hard hitting content that he produces on a regular basis. Not only does he embody Performance and Innovation, he is a real pleasure to have in the office."

~ 2013 Employee of Year Nomination, Morris Animal Foundation

(Click images to view galleries)

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Social Media & Integrated Marketing

An award winning social media campaign integrating both traditional and social media outreach tactics.

Role(s): Lead online/social strategist, collateral designer, contest developer and contact for corporate partners and stakeholders involved

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Print and Digital

Various examples of print and online editorial content.

Role(s): Lead contributor, editor

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Digital and Print Design

Examples of print and web creative elements developed for use either accross social media channels or specifically for print outlets.

Role(s): Lead designer

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Portfolio Examples

A handful of some of my best photographic work.

Role(s): Photographer, editor

Example #1

A video highlighting Morris Animal Foundation's Pet Cancer Awareness partnership campaign with Blue Buffalo.

Role(s): Lead editor, online/social strategist

Example #2

Morris Animal Foundation's Thanksgiving Donor Appreciation campaign. Pet Cancer Awareness partnership campaign with Blue Buffalo.

Role(s): Lead editor, online/social strategist


Please feel free to contact me directly or use the form here. Thanks!

  •  (303) 570-4621
  •  Denver, CO
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